UX Find IT! 2025 : The Art of Storytelling

Designing a great product is one thing; communicating its value is another. I am deeply honored that my team brought home the Best Video Award from UX Find IT! 2025 hosted by Universitas Gadjah Mada. This recognition holds a special place in my heart because it celebrates a crucial skill in a designer’s arsenal: the ability to tell a compelling story that resonates emotionally with the audience.

Our subject was DIRA, a fitness application built on the philosophy of radical inclusivity. Designed specifically for people with physical disabilities, DIRA goes beyond standard tracking. It features AI-assisted posture safety, emergency detection, and a supportive community space. We didn't just want to build an app; we wanted to build confidence and empowerment through technology.

The challenge was to condense this complex technical solution into a visual format that could be felt. With my incredible teammates, Gita Ristya and Randra Ferdian, we focused on highlighting the human heart behind the code. This award validates that we successfully translated our empathy into a story that moved the judges. It taught us that in the world of product design, how you communicate your solution is just as important as the solution itself.